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Employment

California

Marketing Manager - Santa Fe Springs, CA


Full Time - 1 Opening(s)

 

 

At El Monte RV, we've been helping people all over the nation experience the joy and the freedom of renting and buying a high-quality recreational vehicle for nearly 50 years. We're proud to have built a reputation for an outstanding company culture and take pride in being a part of memories that last a lifetime for our customers.


We are on a mission to grow our direct bookings and revenue with an emphasis on expanding our direct marketing initiatives, improving our organic and paid media performance and implementing a customer relationship marketing tool to help us improve customer retention. We’re looking for a top marketing manager who is an expert at systems thinking to develop, administer and optimize our EDM campaigns and lead the way in the implementation of our CRM platform. If you live and breathe lead generation funnels, marketing performance analysis reporting, market segmentation and email marketing strategy this is the job for you! As our newly created Marketing Manager for El Monte RV you’ll be critical in developing our digital communications program, executing SEO and content strategy, and implementing our CRM to increase LTV and engagement metrics. There’ll also be the chance to work on planning and execution of broader marketing campaigns that align with our revenue objectives.


Responsibilities
• Load and edit website content into the CMS across branded websites
• Copywriting of emails, newsletters, promotions and work with the SEO agency to edit curated content
• Develop nurture campaigns and marketing strategies to retain and convert customers
• Ensure content is seeded out via our social media and email channels
• In conjunction with our New Zealand team drive market automation development, segmentation and lead generation funnel to increase travel bookings, and grow sales funnels
• Own the CRM tool implementation
• Together with the Marketing Director build CRM programs across customer segments with a focus on email marketing
• Together with the Marketing Director, plan marketing campaigns, seasonal campaigns, competitions and tactical offers
• Support the Marketing Director with the management of performance marketing – SEM, programmatic and paid social
• Work with internal and outsourced creative teams to deliver online display banners, Facebook ads, video ads, infographics and supply in all formats
• Continuously optimize and refine direct marketing strategies
• Maintain the health of the automation platform by conducting regular data hygiene analysis
• Leverage marketing automation platform to report on marketing activities contributing to operational revenue
• Develop lead generation and retention campaigns that maximize sales and rental opportunities
• Conceptualize and execute on a seasonal email campaign calendar
• Design and establish email campaigns that drive conversions and increase customer retention
• Establish and maintain excellent email deliverability rates
• Concept and execute creative and engaging email concepts
• Design and develop A/B email tests, measure performance and modify campaigns to increase conversion rates, ROI, and sales leads
• Work with Marketing Director to use influencers, photographers and/or videographers as required
• Assist Marketing Director with invoicing, purchase orders and overall budget management
• Assist in the management of advertising and partnership inquires
• Develop and maintain key external relationships with suppliers
• Manage role in accordance with brand pillars and company policies, guidelines and requirements
• May be required to work on miscellaneous projects as needed

 

Skills
• 3-5 years of marketing experience in a B2C environment
• HTML and CSS in email production
• Excellent communication and writing skills
• Superior knowledge of email best practices
• High sense of urgency
• Expert project management skills, able to manage multiple tasks with varied priorities under minimal supervision
• Strong attention to detail
• Familiarity with GDPR

 

Desired Characteristics
• A passion for great content with an eye for design aesthetics
• Attention to detail
• Structured and analytical thinking
• Creativity and proactive problem solving skills
• Self-reliant, with excellent organizational skills and the ability to juggle multiple tasks simultaneously
• Ambitious with a passionate desire to achieve great results
• Confident and mature with great communication skills             

                                                                     

 

Apply to:

El Monte RV

12818 Firestone Blvd.

Santa Fe Springs, CA 90670

 

Fax to:  562-404-4846

Email to:  apply@elmonterv.com
or apply in person at the address listed above

 



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